Predictive Lead Funnel for New Geographies "PAYGo Lead Finder"

Map showcasing cellular coverage

Map showcasing cellular coverage

PAYGo providers looking to enter a new geography must currently conduct bespoke sets of analyses to determine which specific households or communities to target. The cost of failure here can be substantial, and this risk could be mitigated by a tool that helps predict likelihood of success.

By combining the provider's product, pricing, and payments data with contextual data for a given geography, a heatmap could be produced that highlights predictions for the most promising regions to enter next. Contextual data might include distance from the energy grid, access to mobile money agents and usage of these services, cellular signal, population density, photovoltaic potential, and weather, among other factors.

Needs Addressed. PAYGo providers looking to enter a new geography must currently conduct bespoke sets of analyses to determine which specific households or communities to target. The cost of failure here can be substantial, and this risk could be mitigated by a tool that helps predict likelihood of success.

Technology. By combining the provider's product, pricing, and payments data with contextual data for a given geography, a heatmap could be produced that highlights predictions for the most promising regions to enter next. Contextual data might include distance from the energy grid, access to mobile money agents and usage of these services, cellular signal, population density, photovoltaic potential, and weather, among other factors.

Validation. A majority of the PAYGo providers who attended the peer convening expressed a strong interest in adopting such a tool.

Gap. While the partners and technology are already tentatively in place, we have only begun discussion of a pilot of this technology. The predictive power of such a model will be dependent on the precise modeling technique and access and quality of both the contextual and provider data on which to train the model.

PAYGOCarmen Merab