Product Pricing "Merchant Assistant"
Needs Identified. Small merchants are very, very price sensitive and they spend up to 15 hours a day in the shop. They have to answer constantly, "What is the price of maize flour today?" and they don't always know the most up-to-date answer. This means, they have to close the shop, then go to the wholesaler to find out what the price is and compare with others. With the "Merchant Assistant," the merchant can ask, "What is the price of maize flour today?" and the tool returns the price of the day based on its database of prices that reflect the market offering such as the wholesaler price.