CRO
Mar 25, 2024
How WickedGüd got 180% more first-time visitors
Ankur Goyal
3 minutes to read
Overview
About WickedGüd
In the dynamic world of food and beverages, our client embarks on a mission to UnJunk India and the world, one kitchen at a time.
Their vision is to bridge the gap between tempting junk food and mundane healthy options, offering tasty and wholesome ingredients for every meal.
Determined to elevate conversions and attract a new wave of customers with innovative methods, the brand joined forces with Fibr.
UnJunking India: A Campaign with Impactful Objectives!
The campaign was more than just creating a buzz; it aimed to create a meaningful difference in people's lives and revolutionize the way people approach their food choices.
The brand set three clear and impactful objectives to ensure the success of their mission:
Turn Ghost Clicks Into Actual Product Page Viewers
Casual browsing without taking action can lead to missed opportunities for brands. Our client recognized the immense potential in converting these fleeting moments into meaningful conversions. They were committed to finding a solution that helped them optimize the conversion funnel and increase conversions.
Fibr Impact - With Fibr's automated landing pages that load 2x faster, our client witnessed a remarkable 180% increase in top-of-the-funnel engagement, leading to more engagement and product page views.
Matching Ad Story to Landing Page To Turn Casually Browsing Visitors Into Customers
WickedGud was determined to offer a connected shopping experience that consistently communicates their brand story across different channels. They aimed for consistency in ads and landing pages, ensuring a seamless transition for potential customers to turn casually browsing visitors into paying customers.
Fibr Impact: Fibr helped them create a contextual shopping experience by aligning the ad messaging with the landing page, resulting in a remarkable 123% increase in initiate checkout and 22% more conversions due to boosted relevance.
Increase Direct-to-Consumer (DTC) Revenue Share:
The brand set forth a strategic mission to elevate its Direct-to-Consumer (DTC) revenue share. They aimed to access valuable data, establish direct connections with customers, and gain greater control over product positioning to ensure long-term sustainability.
Fibr Impact: Fibr empowered the brand to optimize every step of the conversion funnel, resulting in 22% boost in conversions. This led to more visitors landing on the product page and seamlessly moving towards the checkout process.
This, in turn, helped the brand unlock first-party data, allowing the client to retarget customers and pave the way for re-purchase opportunities.
Using Fibr to Enhance User Experience
Reduced Landing Page Creation Time
Fibr's user-friendly interface revolutionized our client's landing page creation process, drastically reducing the time required. They could go live in just 1 minute, while the industry norm is around 3 to 4 hours.
This remarkable time-saving advantage allowed our client to capitalize on marketing opportunities swiftly and effectively.
Increased Top of the Funnel (TOFU) Engagement
With Fibr's landing pages automation process, our client saw a huge 180% increase in top-of-the-funnel (ToFu) engagement without increasing their budget.
This impressive growth allowed the brand to reach almost double the number of new people in their retargeting campaigns, leading to more valuable first-party data and a substantial boost in revenue.
Improved Click-to-Sessions Percentage
Fibr's responsive design, our client experienced an incredible 205% increase in the click-to-sessions percentage.
This improved user experience led to higher ad engagement, attracting more potential customers to explore our client's offerings.
Reduced Cost Per Session
Fibr's highly optimized landing pages were instrumental in achieving a remarkable 2.71 times reduction in the cost per session.
By fine-tuning the landing pages to deliver a seamless user experience, the brand attracted more relevant visitors who were more likely to engage with their content and offerings.
This optimization of ad spend efficiency allowed our client to maximize their return on investment, achieving product visibility in the same budget.
Using Fibr to Personalize Consumer Journey
Increased Initiate Checkout Rate
Fibr's personalized, consumer-friendly, and intuitive journey made it seamless for users to take the next steps towards making a purchase.
We saw a whopping 123% increase in the initiate checkout rate after adding to cart due to the unidirectional and compelling nature of the page.
This boost in initiate checkout rates translated into a higher number of potential customers moving closer to completing their orders.
Improved Conversion Rate
Fibr's seamless shopping experience and a compelling range of product offerings helped in achieving a remarkable 22% increase in the conversion rate.
The platform's user-friendly interface and smooth navigation provided visitors with a hassle-free shopping journey, leading to a higher conversion rate and, ultimately, driving more completed purchases.
Increased Return on Ad Spend (ROAS)
Fibr's smart strategies for landing page optimization, targeted marketing, improved browsing experience, and seamless checkout integration played a major role in boosting revenue generation.
The impressive 54% increase in return on ad spend (ROAS) showcased the campaign's efficiency and remarkable financial success. This provided the brand with substantial growth in profitability and achieved outstanding results.
TLDR
By implementing Fibr's innovative platform, our client successfully unjunked India with their campaign.
They achieved significant improvements in key metrics, including increased engagement, higher conversions, a remarkable 54% increase in ROAS, and a boost of up to 180% in first-time visitors within their budget.
The remarkable results driven by Fibr's campaign have positioned our client as a frontrunner in the food and beverages industry, setting a new standard for healthy and tasty options.
How can you get a boost of up to 180% in first-time visitors without spending extra?
Brands partnering with Fibr not only attract a multitude of new shoppers but also supercharge their existing technology, resulting in a boosted bottom line.
On average, Fibr makes way for a staggering 180% more potential shoppers, while driving an impressive 22% higher conversion rate.
Ready to take your marketing campaigns to the next level?
Don't miss out on the incredible opportunities Fibr has to offer. Reach out to us today and unlock the true potential of your brand!
Ankur Goyal
Ankur Goyal, a visionary entrepreneur, is the driving force behind Fibr, a groundbreaking AI co-pilot for websites. With a dual degree from Stanford University and IIT Delhi, Ankur brings a unique blend of technical prowess and business acumen to the table. This isn't his first rodeo; Ankur is a seasoned entrepreneur with a keen understanding of consumer behavior, web dynamics, and AI. Through Fibr, he aims to revolutionize the way websites engage with users, making digital interactions smarter and more intuitive.