Free CRO Audit Tool by Fibr

A CRO audit is an investment you make to understand your users and create a website that effectively works for them, while also achieving your site goals. Fibr's CRO Audit is free, but the results you'll get from the audit are priceless.

What Is a CRO Audit?

A CRO audit is a systematic analysis of your website, mostly conducted to find out opportunities to increase the percentage of visitors who take desired actions. Unlike basic analytics reviews, a CRO audit examines user behavior, page elements, conversion funnels, and other technical factors that have a direct impact on your conversion rates.

The audit process measures multiple aspects of your website, including user experience, content effectiveness, visual design, navigation paths, and technical performance. It pays attention to metrics like bounce rates, exit pages, time on site, and user flow to identify where visitors struggle or abandon their journey. With the data given by an audit, you identify the specific barriers that are preventing users from converting.

Why Should You Conduct a CRO Audit?

Every website, no matter how good it's performing currently, has untapped conversion potential. A CRO audit is the fastest way to get to these opportunities and turn more visitors into customers. While analytics will tell you what's happening on your site, a CRO audit tells you why it's happening and what you can do about it.

To Identify Revenue Leaks

CRO audits help you understand where potential customers drop off in your conversion funnel. They pinpoint specific elements causing visitor hesitation or confusion, quantify the revenue impact of current conversion barriers, and find quick wins that immediately improve conversion rates.

To Help You Make Better Decisions

Instead of relying on gut feelings or following generic best practices, a CRO audit gives you concrete data about your specific audience and their behavior. This data lets you make decisions based on actual user interactions rather than assumptions, so that your optimization efforts focus on changes that will deliver real results.

To Stay a Step Ahead of Your Competition

A CRO audit helps you benchmark your performance against industry standards, find out your competitive advantages and weaknesses, reveal opportunities to differentiate your offering, and keep pace with changing user expectations.

To Improve Your Marketing ROI

Driving traffic to your website is expensive. A CRO audit helps you make the most of this investment by improving conversion rates without increasing traffic costs. An audit will also identify which traffic sources convert best and help you optimize your landing pages for specific audience segments.

How to Use Fibr's Free CRO Audit Tool

Getting a free CRO audit for your site is surprisingly easy with Fibr. The entire process takes a minute or two and can realistically change the performance of your site.

Step 1: Submit Your Page URL

Navigate to Fibr's Free CRO Audit Tool page and paste your complete website URL into the central input field. The tool works better with root URLs, though domain-specific URLs may also work if there are no character issues.

Step 2: Choose Your CRO Agent

Fibr offers three specialized AI agents — LIV, MAX, and AYA — each with distinct capabilities. LIV is a Personalization agent who is an expert in creating personalized web experiences; she analyzes user behavior patterns and interactions using both historical and real-time data, and creates personalized recommendations for different user segments. MAX is an Experimentation agent who deals with data-driven optimization, conducts continuous A/B testing, analyzes performance metrics, fine-tunes individual website elements, and offers statistical significance in recommendations. AYA is Fibr's Web Performance agent who handles technical performance optimization, monitors speed and reliability, analyzes user experience metrics, and ensures your website is always running smoothly.

Step 3: Provide Context for Your Site

A series of six thoughtful questions guides you through describing your site's purpose, benefits, and target audience. These questions help the tool understand what makes your website unique — what challenges your customers face and what sets you apart from competitors. These insights are essential for creating meaningful optimization recommendations.

Step 4: Tell Us About Your Audience

The tool needs to know about your audience in order to perform detailed audience segmentation. You'll receive a set of audience segments based on the site you enter for the audit, and you choose the most appropriate option.

Step 5: Provide Data for Competitor Analysis

Details of your immediate competitors allow the tool to produce more accurate results, establish competitive benchmarks, and inform differentiation strategies. Based on your industry, some pre-populated options will appear; you can also input your own list of competitors. On the next screen, you can share any concerns your visitors might have.

Step 6: Share Ad Context

If you're running ads, sharing data about keyword targeting, ad headlines, and ad descriptions helps the tool ensure that optimization suggestions align with your marketing message.

Step 7: Get Your Results

After the six questions are answered, wait a minute or two and you will receive a detailed analysis showing your site's potential conversion rate uplift as a percentage. Beyond that number, you will also get clear, actionable recommendations prioritized by impact, each with practical implementation guidance so you'll know exactly what to do next.

About this company

Fibr AI was founded in 2022 to solve the disconnect between hyper-targeted marketing channels (ads, email, search) and static website experiences. The platform combines software infrastructure, AI agents, and human-in-the-loop oversight to create personalized, dynamic web experiences at scale. It enables marketers to build AI-driven landing pages, run continuous experimentation, and personalize experiences based on ads, location, device, behavior, CDP/CRM data, and LLM-sourced traffic. The company is headquartered in Delaware, USA.

Founded 2022. Headquartered in Delaware, USA.

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Frequently asked questions

What is Fibr AI?
Fibr AI is an Agentic Web Experience Platform that transforms website URLs into intelligent, adaptive agents. Each page senses visitor intent, makes decisions, and reshapes itself in real time to deliver personalized web experiences.
When was Fibr AI founded?
Fibr AI was founded in 2022.
Where is Fibr AI headquartered?
Fibr AI is headquartered in Delaware, USA.
Who is Fibr AI built for?
Fibr AI is built for enterprises looking to personalize at scale, growing businesses starting their web optimization journey, and agencies or marketing affiliates looking to optimize websites for their clients.
What problem does Fibr AI solve?
Fibr AI addresses the disconnect where ads, email, and search are hyper-targeted and AI-powered, but website visitors land on the same static page regardless of where they came from. Fibr makes the website itself as intelligent and context-aware as the marketing channels driving traffic to it.
How does Fibr AI personalize web experiences?
Fibr AI uses AI agents combined with human oversight to detect visitor signals, decode intent, and rewrite page experiences in real time. Personalization can be based on ads, location, device, browser, behavioral signals, visit frequency, LLM-sourced traffic, CDP data, CRM data, and custom audiences.
What results does Fibr AI claim to deliver?
Fibr AI claims results including +28% higher ROI from AI-driven personalization, +30% lower customer acquisition cost (CAC) from intent-based targeting, and 4X more leads from personalizing experiences at scale.
What are the pricing plans offered by Fibr AI?
Fibr AI offers three plans: a Starter Plan for growing businesses (up to 1,000 experiences), an Enterprise Plan for large organizations requiring unlimited visitor sessions and unlimited domains/URLs, and an Agency Plan for agencies and marketing affiliates covering 10,000 monthly visitor sessions and 5 unique URLs.
What features are included in the Enterprise plan?
The Enterprise plan includes Web-Journey Personalization, LLM-Traffic Personalization, AI Landing Page Creator, Customized Agentic Workflows, White-Glove Assistance, CDP/CRM and Analytics integration, On-Brand Agent Training, and 24/7 Dedicated Support with unlimited visitor sessions and unlimited domains and URLs.
What security and compliance certifications does Fibr AI have?
Fibr AI states alignment with SOC 2, ISO 27001, GDPR, and CCPA standards.
What integrations does Fibr AI support?
Fibr AI integrates with CDP (Customer Data Platform), CRM systems, and analytics platforms.
Does Fibr AI support A/B testing and experimentation?
Yes. Fibr AI includes an Experimentation Suite that provides AI-powered hypothesis creation, automated variant creation, audience-based experimentation, statistical significance monitoring, traffic allocation setup, and continuous learning and iteration.
How does Fibr AI handle AI ethics and human oversight?
Fibr AI states that its agents adapt experiences without manipulating them, and that it prioritizes transparency, security, and human oversight at every layer. The platform operates with a 'humans-in-the-loop' model where human allies guide strategy, brand alignment, and key decisions.
How do I get started with Fibr AI?
Fibr AI directs prospective customers to book a demo to get started.
What is a CRO audit?
A CRO (Conversion Rate Optimization) audit is a systematic analysis of your website conducted to find opportunities to increase the percentage of visitors who take desired actions. It examines user behavior, page elements, conversion funnels, and technical factors that directly impact conversion rates — going beyond basic analytics to explain not just what is happening on your site, but why and what you can do about it.
Is Fibr's CRO Audit Tool really free?
Yes. Fibr's CRO Audit Tool is 100% free to use with no sign-up required, and it is available worldwide.
What do I need to use the Fibr CRO Audit Tool?
You need your website URL and basic information about your site's purpose, target audience, and competitors. The tool then guides you through six questions and produces results in a minute or two.
What are the three AI agents in Fibr's CRO Audit Tool?
Fibr offers three AI agents: LIV (Personalization agent — focuses on personalized web experiences and audience segmentation using historical and real-time data), MAX (Experimentation agent — conducts A/B testing and data-driven optimization with statistical significance), and AYA (Web Performance agent — handles technical performance optimization, speed monitoring, and reliability).
What results will I receive from the CRO audit?
You receive a detailed analysis that includes your site's potential conversion rate uplift expressed as a percentage, clear actionable recommendations prioritized by impact, and practical implementation guidance for each suggestion.
Why does the tool ask about competitors?
Competitor details allow the tool to produce more accurate results, establish competitive benchmarks, and inform differentiation strategies for your site.
Why does the tool ask about my ads?
If you're running ads, sharing data about keyword targeting, ad headlines, and ad descriptions helps ensure that the optimization suggestions are aligned with your marketing message.
Who is Fibr's CRO Audit Tool designed for?
The tool is designed for digital marketers, conversion rate optimization experts, website owners, and eCommerce managers who want to improve their site's conversion performance.

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