AI-dentity crisis #3

Your weekly dose of AI

Welcome back to another edition of AI-dentity Crisis!

Things are moving fast in the world of AI, and this week is no different.

We've got some fascinating news, a creativity-boosting case study, and even a glimpse into the future of lifespan prediction with AI.

Let's dive in!

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What's Hot in the AI World? 👀

Meet Your New Assistant!

Meta introduces Llama 3, its new open-source LLM with enhanced features. Meta AI, powered by the new Meta Llama 3, is positioned as a highly intelligent, free assistant. It is available on various Meta platforms - Instagram, Facebook, WhatsApp, and Messenger.

It can assist with creative tasks like generating images and animated GIFs. Moreover, it provides real-time information and even personal planning like a fancy dinner date or study schedules.

You’ll see an image appear as you start typing — and it’ll change with every few letters typed, so you can watch as Meta AI brings your vision to life.

It gets smarter as you type.

Is AI the Secret Ingredient for FMCG?

Let's get real, FMCG is a crowded market. Creativity alone doesn't cut it.Heinz has found a game-changer: partnering with Ogilvy to create the Heinz Ketchup Drawing Bot. This AI, trained on historic Heinz drizzle designs, can produce over 1,000 unique ketchup art pieces, offering a variety of whimsical and creative drawings.

The bot's artwork fuels fresh digital campaigns, social media content, and packaging, keeping things relevant and engaging. This frees up Heinz's human creatives to focus on strategy, while AI scales their creative output.

The Takeaway

AI can amplify creativity for FMCG brands, capturing consumer attention, driving engagement, and scaling new ideas. This combination of human and machine intelligence is a winning recipe for success.

Is AI the Secret Ingredient for FMCG?

The Takeaway

AI can amplify creativity for FMCG brands, capturing consumer attention, driving engagement, and scaling new ideas. This combination of human and machine intelligence is a winning recipe for success.

Did You Know?

AI can now predict Human Lifespan!

Researchers have cooked up an AI tool called "life2vec" that can take a peek into your future, well, sort of.

Based on your life experiences like education, health history, and even your job, this AI can predict your personality and even estimate your lifespan.

It works similarly to large language models like ChatGPT, but instead of analyzing words, it chomps through data from real people.

While still in its early stages, life2vec offers a glimpse into the potential of AI for understanding and even predicting human life trajectories

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Fibr Success Story

Learn how a leading health insurance provider transformed its strategy with Fibr's localization solutions, achieving remarkable growth.

The company faced high drop-off rates on its English-only landing pages, prompting a shift to vernacular pages. This transition, supported by Fibr, led to:

We've got plenty more to explore in the world of AI, but that's all for this week.

See you next week!