AI-dentity crisis #2

Let's Talk AI in Content

Welcome to another edition of AI-dentity Crisis.

If you're as obsessed with the next big thing in marketing as I am, this edition is for you.  As someone who has navigated the vibrant world of marketing for years, I've witnessed firsthand how crucial innovative content creation is to staying ahead.


The world is zeroing in on AI in content creation, and we must too—because let's face it, staying relevant means keeping innovative.

This newsletter is all about unpacking the role of AI in transforming content creation. So, grab your coffee, and let’s dive into the AI-powered content revolution together.

What's up at Fibr? 👀

Meet Your New Design Buddy!

AI Image Generator: Your Brand, Your Style

Marketers, are you tired of spending hours sifting through generic stock photos or relying on designers for that perfect visual that captures your brand essence? Say goodbye to those time-consuming struggles!  

We’re super excited to announce a groundbreaking addition to our toolkit—Fibr's On-brand AI Image Generator. 

This slick new tool is all about making your brand pop visually, sticking close to your style and vibe. Imagine needing a fresh batch of images that scream 'you'—that's where our AI steps in. Just clue it in on your brand's guidelines, and voilà, it whips up visuals that fit perfectly with your tone. Whether it's jazzing up your blog or social feed, the AI Image Generator is your go-to for maintaining a cool, consistent brand identity.

Busting Myths in AI 🔍

Don't let misconceptions hold you back from leveraging the power of AI in content creation. 

Myth #1

AI Can't Understand Brand Values or Tone

Truth: AI's alignment with your brand grows stronger with each use. Continual training lets AI mirror your brand’s essence accurately across all forms of content.


Myth #2

AI Compromises Brand Equity and Intellectual Property

Truth: Handled wisely, AI protects and enhances your brand. It’s about striking the right balance to leverage data-driven insights without overshadowing your unique brand voice.


Myth #3

AI Lacks Creativity

Truth: AI demonstrates creativity by excelling in drafting detailed creative briefs that clarify project goals and guidelines, ensuring your team starts on the right foot.

Busting Myths in AI 🔍

Don't let misconceptions hold you back from leveraging the power of AI in content creation. 

Myth #1

AI Can't Understand Brand Values or Tone

Truth: AI's alignment with your brand grows stronger with each use. Continual training lets AI mirror your brand’s essence accurately across all forms of content.


Myth #2

AI Compromises Brand Equity and Intellectual Property

Truth: Handled wisely, AI protects and enhances your brand. It’s about striking the right balance to leverage data-driven insights without overshadowing your unique brand voice.


Myth #3

AI Lacks Creativity

Truth: AI demonstrates creativity by excelling in drafting detailed creative briefs that clarify project goals and guidelines, ensuring your team starts on the right foot.

Tech Corner

Four AI Champions of Content

Creating high-quality videos can feel time-consuming, but fear not! AI has stepped in to lend a hand. Here are a few tools that can boost your video productivity instantly:

Predicts content performance by analyzing extensive data, helping you craft effective and engaging material.

Supports content generation in over 30 languages, making it perfect for international content strategies.

Your go-to AI writing assistant. Helps ideate and create content while polishing grammar a breeze.

Long-form content, simplified. Excels in creating diverse content formats, from detailed blog posts to ebooks.

Can’t-Miss Virtual AI Events This May

Explore some of the upcoming networking events to build connections and foster growth in your the field of AI!

1 Artificial Intelligence

Catch me from May 6-10, 2024, during my keynote session on the transformative impact of AI in marketing. It’s going to be super insightful!

AI Dev Summit 2024

Tune in online on June 5-6 to learn about cutting-edge AI technologies and their real-world applications.

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