Marketing Tips
Mar 21, 2024
Google Optimize Sunset: How Fibr Can Help You Thrive in the New Landscape?
Ankur Goyal
8 mins to read
Introduction
What is Google Optimize?
Google Optimize was a freemium A/B testing tool that integrated seamlessly with Google Analytics. Marketers could easily set up experiments to test different headlines, layouts, calls to action, and more.
It offered a visual interface for creating variations and a user-friendly reporting dashboard to analyze results.
How Did Google Optimize Help?
Google Optimize empowered businesses of all sizes to:
Run A/B Tests
It allowed for creating variations of webpages and testing them against a control group to identify statistically significant improvements in conversion rates and other key metrics.
Personalize User Experience
Marketers could personalize elements on the website based on user behavior or visitor segments, tailoring the experience for better engagement.
Gain Data-Driven Insights
The integration with Google Analytics provided valuable data to understand user behavior and optimize website elements for better performance.
Why Did Google Optimize Sunset?
Google Optimize was sunsetted because it lacked many features and services that customers needed for effective experimentation and testing, such as-
Personalizing User Experience
Google Optimize had some basic tools to change the website for different people, but it didn’t have the advanced tools needed for really tailoring the site to each visitor.
Testing Across Many Pages
You could test changes on several pages of a website with Google Optimize, but it wasn’t very easy to set up or manage these tests.
Working with Analytics Groups
Optimize 360 users could show different website versions to specific groups from Google Analytics, but this feature wasn’t very smooth or powerful for detailed tests.
Different Kinds of Tests
Google Optimize lets you do some common tests like A/B tests, but companies might have needed more options or better ways to understand the test results.
Google decided to focus on integrating third-party A/B testing tools with Google Analytics 4 (GA4) to provide a more powerful and comprehensive solution for users’ testing needs.
Moving Forward with Fibr
Fibr is a web personalization tool that uses AI to make websites smarter. It changes the website for each visitor, showing them what they’re most likely to be interested in, which can help get more sales or sign-ups. Fibr is better than older tools like Google Optimize because it’s built with AI from the start.
It automatically changes things on the website, like what’s shown and how it looks, to match what each visitor does and likes. This makes people more likely to interact with the site and do things like buy products or sign up for newsletters.
Any business can use Fibr to make their website more personal for visitors. It’s really good for ads because it can make the page that people land on after clicking an ad fit what they’re looking for, which means more people might buy something.
Plus, adding Fibr to your website is super easy and quick. You don’t need to be a tech expert to do it, and it’s designed so that anyone who works in marketing can use it without needing a tech team to help. No need to worry about tiresome coding!
What Does Fibr Have to Offer?
Let’s get straight to the point and see what Fibr can offer to make your website better.
AI A/B Testing
This feature is like having a smart assistant that does the hard work of A/B testing for you. Instead of the old way where it took a lot of time and effort, this AI tool makes it quick and easy. You don’t need to wait for tech support; you can test different parts of your website all at once. You choose what to test, and the AI takes care of the rest, running tests by itself. It’s a big help for marketers who want to make their websites better based on what the data tells them.
Imagine a healthcare app wants to see if changing the color of their appointment button will get more clicks. They can use this AI A/B testing feature to try out different colors at the same time and see which one works best, without needing any help from their IT department. The AI does all the testing and tells them which color button gets the most attention, helping them make a data-driven decision to improve their app’s user experience.
Smart Personalization
Fibr’s AI Web Personalization feature customizes your website for each visitor. This feature automatically customizes your website for each visitor. It changes things like the main message, images, and other content to fit what each visitor is interested in, without you having to do anything. It’s like your website has a mind of its own and knows exactly what to show to make visitors more likely to engage or buy something.
Let’s say there’s a fintech company that offers budgeting tools. With Smart Personalization, when a college student visits the site, they see tips on saving money while studying, whereas a retired person might see advice on managing retirement funds. This personal touch could significantly boost the company’s engagement with different customer segments.
AI-powered WYSIWYG Editor
WYSIWYG stands for “What You See Is What You Get,” and this editor lets you make changes to your website just by clicking on elements and editing them directly, no coding needed. It’s user-friendly and allows for quick creation of multiple page versions to test which one performs better.
An e-education platform can use this editor to experiment with different course descriptions, images, and signup buttons. For instance, they might find that a more prominent button increases enrollments, or that a video preview of the course keeps potential students on the page longer.
AI-Powered Recommendations
This feature uses data and user behavior to suggest content and offers to specific groups of visitors who are more likely to respond positively. It’s like having a smart advisor that constantly updates its advice based on the latest visitor interactions.
For example, a banking website could use this feature to offer personalized loan or credit card recommendations. For instance, if a user frequently checks car loan rates, the AI might suggest a special auto loan offer. This targeted approach can lead to a higher likelihood of the user applying for the loan.
Ad Connect
This feature simplifies your advertising by bringing all your ad campaigns into one place. It helps you create dynamic landing pages that match your ads, making your marketing more coherent and effective, and increasing the chances of turning visitors into customers.
Suppose a healthcare clinic running flu vaccination ads can use Ad Connect to create a landing page that highlights the benefits of getting vaccinated, special offers, and easy appointment booking. This ensures that people clicking on the ad find exactly what they’re looking for, increasing the chances they’ll book an appointment.
Audience Building
Fibr's audience-building feature empowers you to easily identify and target every visitor on your website. With this feature, you can identify and categorize every visitor to your site. You can then show them personalized content based on their actions, location, and more, making their experience more relevant and engaging.
Suppose an online store specializing in sports equipment can use Audience Building to show visitors who’ve looked at running shoes content related to running, like articles on preparing for a marathon or special deals on running gear.
7. AI personalization at scale
This allows you to quickly create many personalized pages that align with your ad campaigns. It’s efficient because it removes the need for technical expertise and speeds up the process of matching your ads to your landing pages.
Take for example an online bank can use this feature to create a variety of landing pages for different types of savings accounts or investment plans. When a user clicks on an ad about retirement savings, they land on a page specifically about retirement accounts, which can lead to a higher conversion rate.
These features are designed to make marketing more efficient and effective by using Fibr AI to personalize the user experience and streamline the advertising process.
List of features does not end here. Fibr comes with many additional benefits such as:
Dynamic Content
Fibr lets you change your website’s main messages and action prompts to talk directly to each visitor. It’s like greeting each visitor with a personalized sign.
Related Read - How Message Match Can Boost Your B2C Marketing Campaign
Flicker-Free Delivery
Personalized content loads super fast, so visitors have a smooth experience without any annoying delays or glitches.
Smart Content Generator
Fibr helps you make engaging content for your campaigns that really work to get more customers.
No Coding Hassles
You don’t need to be a tech wizard to use Fibr. It’s designed to be easy for anyone to use.
Real-Time Analytics
Keep an eye on how well your website is doing with live updates. See how changes you make affect visitor actions and sales, helping you make smart choices.
Geo-Targeting
Fibr can show different things to visitors based on where they are, like special deals for their area or prices in their local currency.
Security and Compliance
You can trust that personalizing your website with Fibr is safe and follows privacy laws. Fibr takes care of protecting your business and your customers’ information.
Why is Fibr Better than Google Optimize?
While Google Optimize was a valuable tool for A/B testing, Fibr offers a more comprehensive approach to website optimization, armed with powerful personalization features. Here's how Fibr elevates your website optimization game:
Personalized Experiences
Fibr AI is like a smart shopkeeper who remembers every customer. It doesn’t just show two or three options; it creates a special display for each person who walks in. Fibr goes beyond the limitations of A/B testing, which can only compare a few variations at a time. It allows you to create highly targeted landing pages that adapt to individual visitors based on a multitude of factors, including browsing behavior, demographics, purchase history, and even real-time data.
Imagine delivering a unique experience for each customer, showcasing products they're likely interested in, highlighting past purchases, or providing special offers based on their location. This laser-focused approach can dramatically boost engagement, conversions, and customer satisfaction.
Scalability for All
Fibr AI is suitable for all businesses, big or small. The free plan, supporting up to 5 variations for 10,000 visitors, is perfect for small businesses or running small-scale experiments to test new ideas.
For larger organizations or sites with high traffic, Fibr offers customized pricing solutions tailored to your specific requirements. No matter your business size, Fibr ensures you have the tools and support to achieve your optimization goals.
Seamless Integrations
Fibr AI works well with other tools you might be using for your business, like Google Ads, Facebook Ads, Google Tag Manager, and Google Analytics. This joined-up approach allows you to create targeted ad campaigns that seamlessly connect to personalized landing pages, providing a frictionless user journey from ad click to conversion.
Additionally, Fibr integrates with popular website building platforms and marketing automation tools, ensuring it fits seamlessly into your existing tech stack.
Dedicated Support
Fibr AI really cares about helping you succeed. We offer dedicated account managers who can provide personalized guidance and answer your questions.
An extensive library of video guides, step-by-step documentation, and training resources ensure you get the most out of the platform. If you prefer a more hands-on approach, you can also request a demo call for a comprehensive feature walkthrough.
In Conclusion
While Google Optimize served its time, website optimization has evolved. It’s time for something new! Fibr is here to change the game with AI that makes your website smarter for every visitor.
Make your website personal: Fibr goes beyond simple tests to show visitors what they like, remind them of what they bought before, or give special deals based on where they are. This makes every visit special and more likely to lead to a sale.
Grow with you: Whether you’re just starting or have a lot of visitors, Fibr has a plan that fits. Start for free and upgrade as you grow.
Works well with others: Fibr fits right in with the tools you already use, like Google Ads. It helps make a smooth path for your customers, from ads to your website.
Helps you along the way: You’re not alone with Fibr. There’s a team ready to guide you, with all the help and demos you need to get the most out of Fibr.
Don’t miss out on making your website the best it can be.
Ankur Goyal
Ankur Goyal, a visionary entrepreneur, is the driving force behind Fibr, a groundbreaking AI co-pilot for websites. With a dual degree from Stanford University and IIT Delhi, Ankur brings a unique blend of technical prowess and business acumen to the table. This isn't his first rodeo; Ankur is a seasoned entrepreneur with a keen understanding of consumer behavior, web dynamics, and AI. Through Fibr, he aims to revolutionize the way websites engage with users, making digital interactions smarter and more intuitive.