How Skillmatics boosted their RoAS by 20%

Fibr stepped in as a catalyst, enabling Skillmatics to achieve their goals with remarkable ease. 

1. Empowering Efficiency: Launching Landing Pages in Seconds 

Skillmatics unlocked the ability to create and deploy landing pages in mere seconds, thanks to Fibr's lightning-fast approach. The platform's user-friendly interface empowered them to launch their campaigns swiftly and effortlessly, eliminating the need for extensive technical expertise.

2. The Secret Hack: Personalized Discount Animations

Skillmatics introduced captivating personalized discount animations with Fibr. These were not regular discounts; they were gamified, interactive, and dynamic. Skillmatics transformed the discount experience into an engaging journey, igniting customer excitement and boosting engagement by 2X.

3. Strategic Targeting: Reaching the Right Audience

Skillmatics chose their target audiences smartly. Fibr enabled them to swiftly craft personalized landing pages for different audience segments, simplifying a once-complex process. This smart approach boosted engagement and conversions by ensuring campaigns reached precisely the most relevant consumer groups.

4. Optimizing the Customer Journey: Flyt's Seamless Personalization

Fibr became Skillmatics' compass in creating a seamless user experience. From the initial ad interaction to landing page exploration, Fibr's contextualization and personalization features synchronized every step. The result was a fluid, optimized, and user-centric journey.

Results That Matter 

With Fibr as a driving force, Skillmatics observed instant and noteworthy results. The impact was undeniable, with Skillmatics observing a remarkable ~15% reduction in Cost Acquisition Cost (CAC) and an impressive drop in bounce rates. 

They were able to make landing page testing a breeze and scored some serious wins -

1. A remarkable 20% decrease in CAC

   
   

2. An impressive 15% increase in RoAS

   
   

3. An astonishing 30% Cx improvement 

   
   

4. Over 2x the page visitors from the same Fb spends on Flyt landing pages

Also, the outcomes mentioned below speak volumes about how Flyt helped the brand in optimizing campaigns and enhancing user engagement.

• 53.14% Cost Slash: Skillmatics achieved a notable reduction in costs per session, demonstrating Flyt's prowess in optimizing campaigns.

  
  

• 118% More Sessions: Skillmatics harnessed Fibr's precision to generate a remarkable increase in sessions per click, amplifying user engagement.

  
  

• 15.41% More Starters: The implementation of Fibr's strategic interventions resulted in a substantial surge in initiated checkouts, showcasing its effectiveness in optimizing the conversion funnel.

  
  

• 76.66% Boost in ATC to IC: Skillmatics saw a remarkable 76.66% increase in the transition rate from shopping carts to successful checkouts. 

  
  

• 28.20% Conversion Rise: Skillmatics witnessed a significant 28.20% rise in conversion rates, attributing this success to Fibr's impact on driving user actions.

Conclusion

Skillmatics' partnership with Fibr unveils a powerful tale of digital transformation through personalization. 

Navigating the challenges of DTC growth, Skillmatics' journey exemplifies the potential of personalized strategies. 

From lightning-fast landing page creation to gamified discount animations and strategic audience targeting, this success story stands as a testament to the potential of Fibr to transform DTC brands' marketing strategies and achieve tangible growth while optimizing costs.