11 Must Have AI Marketing Tools in 2024

Let's get started with the amazing list!

When you come up with a business idea, the first thing to do is get a domain name. Even though it seems small, having a catchy and different name is key to making a brand that people remember. It’s important to have a presence online. 

That’s why your website is like the front door to your business on the internet. To get people interested in what you’re selling, you have to be like a bright flower that gets the attention of bees. Marketing is important but it’s not easy, so you have to work hard at it. This is where our main strategy starts. 

This is where our first marketing AI tool comes into play.

1. Fibr

Fibr is leading the way in AI-driven marketing, changing how companies tailor their online presence. It’s a platform built with AI at its core, enabling marketers to craft web pages that change dynamically to match each ad, boosting both user interest and sales.

Using cutting-edge AI, Fibr automates the customization of web experiences, making sure visitors see content that clicks with their interests and actions. It comes with smart features like AI-guided A/B testing, an intuitive WYSIWYG editor, and clever algorithms for personalization. Fibr fits right into current marketing processes, making it easy and scalable to personalize websites.

Fibr’s main advantage is its dynamic syncing of ads and landing pages, keeping marketing campaigns relevant and effective. It also makes creating content easier, with AI tools for writing and image generation that enhance the quality and attractiveness of marketing materials. Fibr uses AI to sift through user data and figure out the best content variations, providing a user experience that not only meets but exceeds customer expectations, leading to more sales.

Fibr also offers powerful analytics tools that give marketers a deep look into how users behave and how well campaigns are doing, helping to make smart, data-based decisions that fine-tune marketing efforts over time.

Pros:

• Better Engagement: Fibr’s AI personalization customizes content for each visitor, increasing their interest and time on the site.
  
  

• Higher Sales: Personalized landing pages matched with ads mean more people are likely to buy, improving profits.

  
  

• Efficient Campaigns: AI tools let marketers set up and tweak campaigns quickly, with less manual work.

  
  

• In-Depth Analytics: Fibr’s analytics give detailed insights into user actions, helping marketers understand what works.

  
  

• Scalable: Fibr can handle personalizing campaigns for any number of visitors, big or small, without losing quality.

  
  

• Safe and Legal: Fibr takes care of data security and follows laws, so companies don’t have to worry.

Cons:

• Learning Required: Fibr is easy to use, but getting to know all its features well can take some time, especially for those new to AI marketing tools.

Pricing:

Fibr has different pricing options for different business sizes:

• Free Plan: Great for small businesses or those new to AI marketing. It lets you start personalizing your website for free.
  
  

• Custom Plan: Made for bigger companies or those needing more features. It’s priced based on things like how many people use it, how many creative projects you have, and how much web traffic you get. To get a price that fits your needs, you’ll need to talk to Fibr’s sales team.

  
  

Now let’s talk about visuals and creatives!

As a marketer, you know the importance of amazing visuals for your marketing campaigns. 

So, the next AI marketing tool in our list is like your super smart design buddy!

2. DALL-E 3

DALL-E 3 is an AI model developed by OpenAI that generates images from textual descriptions, offering nuanced and detailed image creation. It. is certainly one of the most popular AI marketing tools. It allows marketers to quickly create visual content that aligns with their campaigns without the need for a graphic designer. It is available to ChatGPT Plus, Team, and Enterprise users, as well as developers through API. 

Pros:

• Creates pictures from words, can make lots of different images, and is easy to use. 

Cons:

• You can’t control exactly what you get, and sometimes the pictures might not be what you expected. 

Pricing: Starts at $20/month as part of ChatGPT Plus.

Pro Tip: We know these are good tools, because we have used them ourselves. Just check out our blog post. With DALL-E 3 help we created an image we wanted in just minutes! 

We are always looking for more resources, aren’t we? So, we have added another tool similar to the previous on the best AI tools for marketing list!

3. Lexica Art

Lexica is an AI marketing tool that allows users to generate and search for AI art. Marketers can create unique visual content for campaigns or social media posts. 

Pros:

• Versatile platform for generating images based on text or photos.

• Wide range of AI models and dimensions available with an easy-to-use interface.

Cons:

• Sometimes the art might not look exactly how you want.

Pricing: Offers a free plan, with paid plans starting at $10/month.

What’s Next? Website typos and email mistakes can be a real drag, right? That's why we've added not just one, but two AI content marketing tools to our list! 

4. Grammarly

Grammarly is another one of the bestest AI marketing tools out there. It is a smart writing assistant that helps improve the clarity, effectiveness, and correctness of writing. Marketers can ensure their content is error-free and resonates well with their audience. 

Pros:

• Offers improved writing accuracy, time-saving features, and supports a diversity of writing styles3.

• Provides a smooth user-friendly experience with an intuitive interface.

Cons:

• Might not catch every error and could make suggestions that don’t fit.

Pricing: Offers a free plan with basic features, and premium plans start at $12/month when billed annually.

5. Hemingway Editor

Hemingway Editor is an AI-powered writing tool that makes your writing bold and clear, highlighting complex sentences and errors. It helps marketers refine their writing for clarity and impact. 

Pros:

• Free to try and inexpensive for the full version.

• Points out common stylistic and grammatical errors and checks reading level.

Cons:

• No way to save or import/export work in the free version.

• Focuses on only a handful of grammar choices.

Pricing: The Plus plan is $10 per month or $100 per year.

What’s next on the list? Well, why not use an AI content marketing tool to do all the repeated but important tasks? 

6. Zapier

Zapier is an online automation tool that connects favourite apps, such as Gmail, Slack, and more, to automate repetitive tasks. This AI-marketing tool streamlines workflows, saving marketers time by automating tasks across different platforms. 

Pros:

• Creates automated actions between online services and supports tons of apps with multistep automations.

• Simple to use and includes advanced features with a free level of service.

Cons:

• Doesn’t have a mobile app and can’t work with smart home gadgets.

Pricing: Free plan available, with paid plans starting at $19.99/month when billed annually.

As you update your website and ads, maybe you need help with refining the photos and designs. Here’s when the next marketing AI tool is super useful!

7. Adobe Photoshop

Adobe Photoshop is a one of the most popular AI marketing tools for image editing and photo retouching for use on Windows or macOS computers. Essential for marketers to create, enhance, or edit images and designs for marketing materials. 

Pros:

• Lots of tools for editing photos and creating designs.

Cons: 

• Can be expensive and a bit complicated to learn.

Pricing: Plans start at 30$/month for individuals.

Well, with everything handled by AI, now you have time to explore new ideas. What should you work on? Which “KEYWORDS” are trending? The next AI tool for marketing is all about the words!

8. Keyword Insights

Keyword Insights is a tool for SEO and content marketing that clusters keywords for targeted content strategies. Helps marketers optimize content for search engines and improve organic reach. 

Pros:

• Helps find the right words to use for websites to show up in search results.

• Streamlined workflow and large keyword capacity.

Cons:

• Limited language support and no recommended word count feature.

Pricing: Basic plan starts at $58/month.

Next tools on the list are all about research, data collection and customer support. All done with AI Marketing Tools. 

9. Microsoft Copilot

Microsoft Copilot is an AI tool integrated into Microsoft 365 apps to enhance productivity and creativity. Assists marketers in creating content, analyzing data, and automating tasks within Microsoft’s ecosystem. 

Pros:

• Helps with work tasks and finding information quickly.

• Simplifies troubleshooting and can suggest relevant documents and insights.

Cons:

• Might have privacy issues and can take time to learn how to use.

Pricing: Copilot Pro is available at $20.00/user/month

10. Fullstory

Fullstory offers analytics and session replay to understand customer experiences on websites and apps. Enables marketers to gain insights into user behavior and improve the customer journey. 

Pros:

• Tracks how people use websites and apps to improve them.

• User-friendly UI and lightweight mobile SDK.

Cons:

• Only available on Android and iOS with a short free trial window.

Pricing: Full-featured plans start at an estimated $2,000 per year.

11. Tidio

Tidio is a customer service platform that combines live chat, AI-powered chatbots, and marketing automation. It helps marketers engage with customers in real-time and automate customer service tasks. 

Pros:

• Good for chatting with customers and easy to use.

• Competitive pricing with a free forever plan available.

Cons:

• Might not have enough features for very large businesses.

Pricing: Free plan available, with paid plans starting at $29.00/month.