CRO

Apr 10, 2024

10 Awesome Tips to Increase Website Conversions

Ankur Goyal

3 mins to read

Introduction

Online shoppers have many choices and are often in a hurry. Let’s say you manage a hospital’s website and notice many visitors are interested in the “Tests and Lab Work” section. However, even though there’s a lot of traffic, it doesn’t lead to many bookings or sales, i.e. low website conversion. While lots of visitor traffic can make your site look popular, it’s not beneficial if they don’t increase website conversions.

Continuing the thread, let’s explore why visitors might not be booking tests or services:

The tests and lab services might be outdated or your website might lack site personalization options. (Need to keep up with what’s troubling customers)
Your deals and prices might not be as good as your competitors’ or maybe your landing pages aren’t landing. (If you are not putting sales on “complete body checkups” after Thanksgiving, you are missing out).
The issue could be a simple design flaw; other websites might have a layout that’s more appealing and their website content personalization suits customers better. (Psychological studies indicate that website colors and design are crucial to increase website conversions).
The checkout process could be too complicated. (is your website confirming way too many times if the customer is a robot?)
Perhaps customers are concerned about their health after a night out but forget to follow up due to an urgent meeting the next day. (do you do cart abandonment emails?)

I can continue to list many more reasons but the fact remains, to increase website conversions, you need to create a personalized website content along with a customizable website which can keep changing according to the needs of the viewer.

Let’s get into what Website Conversions are and how you can increase it!

Continuing the thread, let’s explore why visitors might not be booking tests or services:

The tests and lab services might be outdated or your website might lack site personalization options. (Need to keep up with what’s troubling customers)
Your deals and prices might not be as good as your competitors’ or maybe your landing pages aren’t landing. (If you are not putting sales on “complete body checkups” after Thanksgiving, you are missing out).
The issue could be a simple design flaw; other websites might have a layout that’s more appealing and their website content personalization suits customers better. (Psychological studies indicate that website colors and design are crucial to increase website conversions).
The checkout process could be too complicated. (is your website confirming way too many times if the customer is a robot?)
Perhaps customers are concerned about their health after a night out but forget to follow up due to an urgent meeting the next day. (do you do cart abandonment emails?)

Let’s get into what Website Conversions are and how you can increase it!

Continuing the thread, let’s explore why visitors might not be booking tests or services:

The tests and lab services might be outdated or your website might lack site personalization options. (Need to keep up with what’s troubling customers)
Your deals and prices might not be as good as your competitors’ or maybe your landing pages aren’t landing. (If you are not putting sales on “complete body checkups” after Thanksgiving, you are missing out).
The issue could be a simple design flaw; other websites might have a layout that’s more appealing and their website content personalization suits customers better. (Psychological studies indicate that website colors and design are crucial to increase website conversions).
The checkout process could be too complicated. (is your website confirming way too many times if the customer is a robot?)
Perhaps customers are concerned about their health after a night out but forget to follow up due to an urgent meeting the next day. (do you do cart abandonment emails?)

Let’s get into what Website Conversions are and how you can increase it!

What are website conversions?

Website conversions are the lifeblood of any successful online business. They represent the moments when visitors take a favourable action for the business, like making a purchase, booking an appointment, or subscribing to a newsletter.

Increasing website conversions should be a top priority for any website owner, as it directly translates to increased revenue and growth.

Top 7 Tips to Increase Website Conversions

Here are 7 must have tips to increase website conversions and personalize the customer journey for a more successful online presence:

1. How’s Your User Experience Ecommerce?

First impressions matter! Make sure your website is easy to navigate and visually appealing. A clean layout, intuitive menus, and high-quality visuals will keep visitors engaged and guide them towards taking the desired action. Consider using customizable website features to tailor the user experience to different visitor segments.

Remember many times, Ads are the invitation to your website. So, consider adding dynamic landing pages, contextual advertisement, message match, website localization etc. into the mix.

2. What about Website Personalization?

Personalization goes beyond just using a visitor's name. Use website personalization tools to develop content, product recommendations, and promotions based on individual browsing behavior and preferences.

This creates a more personalized website experience, trust with customers to come again and increase website conversions.

3. Does Your Web Personalization Work For Mobile Devices?

The majority of web browsing happens on mobile devices. Make sure your website is fully responsive and optimized for smartphones and tablets.

This web customization mobile experience will prevent frustration and keep visitors engaged, leading to increased website conversions on all devices.

4. Craft Clear and Compelling Calls to Action (CTAs)

Tell your visitors what you want them to do! Strong CTAs with clear and concise language will guide visitors towards the conversion point. Whether it's "Book an Appointment" or "Download Your Free Guide," make your CTAs stand out visually and leave no room for confusion. This is why businesses use cart abandonment emails.

Stats suggested by Hotjar report, that such emails are responsible for 21% of customers completing their purchase.

5. Give the Viewers Reason to Trust You

People trust other people's experiences. Include positive customer testimonials and social proof elements like star ratings and user reviews throughout your website.

This builds trust and credibility, encouraging visitors to convert.

6. Make Sure Web Personalization Comes with Speed

Nobody enjoys waiting! Make sure your website loads quickly and efficiently across all devices. Slow loading times can lead to frustrated visitors abandoning their carts or leaving your site altogether.

Invest in website optimization tools to keep your website running smoothly and increase website conversions.

7. Are You Listening to The Feedback?

The key to website success lies in continuous improvement. Try using A/B testing tools to experiment with different design elements, CTAs, and website layouts.

Analyze your website data regularly to identify areas for improvement and make data-driven decisions to increase website conversions over time.

Conclusion

With these smart tips, make your website fit what each visitor likes. This can really make your website good at turning visitors into regular users. A good website makes visitors happy, knows what they need, and gets them to keep coming back. Start making these changes now and see more people start using your website!

Use this blog as a checklist- does your website give you a fair return of investment?

If not, it’s high time to make your penny worth.

Give Fibr a try! It’s an all-in-one stop for everything website personalization. It is backed up with the power of AI.

Ankur Goyal

Ankur Goyal, a visionary entrepreneur, is the driving force behind Fibr, a groundbreaking AI co-pilot for websites. With a dual degree from Stanford University and IIT Delhi, Ankur brings a unique blend of technical prowess and business acumen to the table. This isn't his first rodeo; Ankur is a seasoned entrepreneur with a keen understanding of consumer behavior, web dynamics, and AI. Through Fibr, he aims to revolutionize the way websites engage with users, making digital interactions smarter and more intuitive.

TABLE OF CONTENTS

Introduction

What are website conversions?

Top 7 Tips to Increase Website Conversions

Conclusion